Xandres - GeRman Market Launch Campaign
FSG Berlin, yoozer.io, 2021 - 2022
Campaign Launch Movie
incl. cut downs & snippets (90", 60", 30", 15")
Web & Social (16:9, 9:16, 5:4, 1:1)
Creative Director / Director On Set
Xandres, a Belgian fashion label, has a remarkable history of pioneering women's fashion by introducing pants for women back in 1968. For their German market launch they embarked on a mission to create a fashion film that celebrates the power of women creating their own vision on their own terms. This film reflects the spirit of Xandres and its commitment to empowering women through fashion, showing their heritage and contemporary mindset.
So we teamed up with FSG Berlin to craft a vision that would not only showcase the latest spring collection but also pay tribute to the spirit of women who have fought for their rights and autonomy. The film would capture the essence of feminism, independence, and the strength of women who paved the way for future generations.
Given that no one embodies Xandres' brand values better than the iconic German actress Veronica Ferres and her accomplished actress daughter, Lilly Krug, our vision was tailor-made to align with their role model function.
Xandres is making its mark in the German fashion market through a multi-faceted strategy. Shoppers can now explore their exquisite collections on the Xandres.de website, find them on popular marketplaces like Zalando and Van Graaf, and discover the brand in select multi-brand shops. The Damartex group is delighted to support Xandres in its international journey and contribute to the growth of its Fashion division.