Senior Art Director Motion / Copy
Create a 30" trailer for the new Toggo Video App. Playful, vibrant and easy going.
Keep it simple and have fun. To make this happen, we enlisted the expertise of Andre, our go-to animator for 2D animation tailored for kids. We brainstormed some of the most laid-back scenarios where Toggo could enjoy downloading and watching shows on his mobile.
With the visuals in place, it was my turn to conjure up the perfect copy. I introduced the product and its featured shows with a playful and easy going touch. And just like that, it all came together seamlessly. Our journey was swift and enjoyable, resulting in a delightful trailer that perfectly captured the essence of Toggo's world.