To raise awareness among ballers and fans, defining Reign's essence and establishing Red Bull at the forefront of the global streetball scene by telling authentic and compelling stories through great content.

The Plan:

We devised a concept featuring renowned players from a shared background to demonstrate that success is attainable for all. Their affection for streetball's music, fashion, and lifestyle was our inspiration. We presented it in a manner that fosters a sense of connection, motivating them to strive for a common goal. Our editing ensured that every shot seamlessly linked the players, culminating in a climax of individuality and excellence.
RED bull reign - video campaign
Red Bull
Monkey 2019
60" / 30" / 15"
Online / Social (16:9, 9:16, 1:1, 5:4)
my role
Senior Art Director Motion / Audio