RED BULL NEYMAR JR'S FIVE Campaign
Monkey Berlin, 2020
164 Media assets for international usage
Film, Social, Web, Print, Digital, POS
16:9, 1:1, 4:5, 9:16
Senior Art Director Motion / Design / Audio / Print
Red Bull and Neymar Jr. are joining forces to throw the ultimate street soccer showdown across the globe. 75 countries. 400,000+ players. Across 15 languages.
Our mission: Spark a frenzy around this event that'll have soccer players and fans worldwide hyped up.
Collaborating with the Red Bull global marketing team, we've crafted an epic three-step game plan to rev up fans, players, and anyone who's game, all packed into a wild six-month ride.
Our secret sauce? We've cooked up more than 160 tailored content pieces to vibe with GenZ peeps across an array of platforms including Red Bull TV, Snapchat, Facebook, and Instagram. This extensive content library allowed us to cast a wide and diverse net, effectively engaging audiences across various channels and ensuring an immersive experience tailored to each platform's unique dynamics.
We also whipped up cool can hangers, because why not?🤙
THE "8 Million Views Strong" OUTCOME:
Our campaign made waves across 6 continents and reached 62 countries, with Neymar Jr alone amassing an impressive 8 million views on his Instagram account. This holistic, integrated approach resulted in widespread awareness, sustained high interaction among young users—particularly women—over a dynamic 6-month period, all achieved through innovative point-of-sale networking and interactive product presentations."